How to Start Your iGaming Business in 30 Days

Starting an iGaming business in just 30 days is tough, but totally doable, that is if you plan things right. First, get to know the market: who your competitors are, what players want, and how the industry works. You’ll also need the right licenses to operate legally (remember, no skipping that part).

Then comes the exciting but serious part, including building your website, setting up the games, and creating a marketing plan that actually gets people to check you out. Be ready for hard work, stay realistic, and keep your eyes on the prize. It’s a competitive space, but with the right hustle, you can get in the game.

Here are 4 straightforward but powerful steps to build your own iGaming business in just 30 days.

Step 1: Tap Into the Online Casino Market

Online gambling has exploded in popularity over the past few years, especially during and after the pandemic. From sports betting to online casinos, more people are turning to digital games for fun, just like they do with streaming, social media, and mobile apps.

“What makes online casinos so appealing?” you may ask. They’re way more accessible than traditional ones, you don’t need to dress up or drive anywhere. Just log in and play. And guess what? Despite all the ups and downs in the global economy or politics, the online gambling world is still booming with opportunities to make serious money.

According to Statista, the number of online gamblers is expected to grow to 985.3 million users by 2029, with total revenue hitting around USD 510.19 billion. Yes, billion with a B. That shows just how massive the iGaming industry is becoming.

So, what does that mean for you? If you’re thinking of launching or growing your own online casino, the timing couldn’t be better. More governments are stepping in to regulate and legalise the industry, which makes things more structured and safer, for both players and business owners.

And while your casino might live online (mostly with a .com), your players are still very real people living in real places. So yes, you still need to follow certain laws depending on where your players are from, which brings us to an important next step…

Step 2: Licensing and Legality

Just like traditional casinos you visit in person, online casinos also need a proper licence to run legally. So, if you’re planning to start your own online casino, one of the first and most crucial steps is choosing the right gaming licence. These licences are issued by different countries or regions, known in the industry as “jurisdictions.” In the iGaming space, there’s a big difference between national (country-specific) and international gambling licences, and choosing the right one depends on what you’re trying to achieve.

Each type of licence comes with its own set of pros and cons. Some are faster and cheaper to get, while others are more respected and trusted by players. For example, getting a licence in Malta can take at least six months, while others may take even longer. It’s not just about paperwork, it’s about complying with strict rules and standards that make your online casino legal and trustworthy.

In recent years, the industry has started to shift. More and more countries are creating their own laws to regulate online gambling, which means relying only on international licences like Curacao or Malta may no longer be enough. Governments want more control over the gambling activities happening within their borders. Because of this, many operators are now rethinking their strategies to meet local laws and offer their services in regulated markets.

As a result, choosing the right gambling licence isn’t just a box to tick off anymore. It’s part of a bigger picture. Operators now need to align their licences with their long-term business plans. That includes thinking about which markets they want to target, how they plan to grow, and how to stay compliant as laws continue to evolve. Betting everything on a single licence might not be a smart move in today’s world. Instead, it’s better to plan carefully, assess the risks, and build a flexible foundation.

To stay competitive, international licences are also levelling up. For example, Curacao is working on a completely new regulatory body and updating its entire system to improve security and compliance. Malta is also making changes to support more sustainable business practices and promote responsible gambling.

At White Label Gaming, we understand how complicated this part of the process can be, especially if you’re new to the industry. That’s why we offer different online casino packages to match your needs.

• Turnkey Casino Solution – This is best if you already have a licence. You get full software, backend tools, and expert support to launch your own independent online casino.
• Crypto Casino Solution – Say you want to target crypto players, this one’s for you. It’s secure, flexible, and crypto-ready.
• White Label Casino Solution – If you’re looking to launch fast, this package includes everything you need, including an international licence, so you can go live quickly with minimal trouble.

After you’ve picked your licence and decided where your casino will be based, it’s time to set things up properly. You’ll need to register your company (make it official), open a business bank account, and sort out deals with payment providers so your players can deposit and withdraw money seamlessly. These steps build the basic legal and financial setup your online casino needs before you can launch and start welcoming players.

Step 3: Choosing a Casino Software

Just like any other website or app, an online casino runs on software. Companies like White Label Gaming build the tech behind these platforms, everything from how the site looks to how it works behind the scenes. When you’re choosing a software provider for your online casino, don’t just go for the flashiest design or cheapest option. Think about what your business actually needs.

A good casino software should look great and have popular games, of course, but that’s just the beginning. The real magic is in what’s under the hood. A solid casino platform needs to be flexible and modular, meaning it can adjust to different markets and grow with your business.

Some must-have features in any professional casino software include:

• A Content Management System (CMS) so you can easily update content
• A Player Account Management (PAM) system to handle users
• Bonus and promotion tools to attract and keep players
• Game management tools to control what’s live and working
• A smooth payment system interface for deposits and withdrawals
• A reporting module for tracking performance
• Admin controls for managing your team
• Affiliate software for managing partners
• Anti-fraud systems to protect your business and your players
• Retention tools, like automated emails to bring players back

On top of all that, a professional provider should also offer regular software updates, new games, server hosting, and full tech support even after your casino is live. That kind of ongoing support is super important and often overlooked by beginners.

Yes, this type of all-in-one software solution might cost more upfront, but it’s a justifiable investment. You’ll have a reliable partner supporting you every step of the way. On the other hand, buying a cheaper, one-time-use casino script might save money now but could lead to bigger headaches (and costs) later on.

Step 4: Create a Casino Marketing Plan

If you want your online casino to succeed, a strong marketing strategy is non-negotiable. One of the first things you should do is take a good look at your competition. Check out the big casino brands, see how they attract players, how they keep them coming back, and what makes them stand out. This research will help you spot opportunities to match their level, or even do better.

Understanding who your competitors are and coming up with an offer that’s too good for players to ignore is a big step toward success. And the best part is that studying your competitors doesn’t cost anything. When planning your marketing budget, look at what works well for others, like advertising methods, social media promotions, and branding, then use that as a guide.

If you already own a land-based casino, you have a big advantage. One smart move is to invite your existing customers to try your online casino too. By connecting your physical and online brands, you can build something that supports both sides of your business.

If you’ve worked in online marketing, affiliate marketing, or user acquisition, then you probably already know where to begin. But if this is all new to you, it’s a good idea to work with agencies or professionals who specialize in online casino marketing. Their experience can save you time, money, and mistakes.

And don’t forget, your bonus offers and affiliate program are a huge part of bringing in new players and keeping them around. These can be powerful tools for growth, so don’t overlook them. Also, make sure the casino software you choose has all the tools you’ll need to support your marketing ideas and bring them to life.

How Long Does It Take to Launch an Online Casino?

The time it takes to launch an online casino depends on both you (the business owner) and your software provider. Normally, it takes up to 3 months for the provider to set up the software, create your casino website, and get everything running smoothly. This includes adding games, setting up bonus policies, customizing features, and designing the brand’s look and feel.

Your casino website needs to be informative and easy on the eyes, it should be intuitive enough for anyone to use and navigate.

But here’s the good news: You can actually launch your online casino in as little as 30 days if you go with White Label Gaming. We already have everything set up for you. All you need to do is customize it to match your brand, and you’re ready to hit the ground running! This makes the process a lot faster and of course, smoother.

To help speed things up, make sure you’re giving timely feedback to your team so that they can make adjustments quickly. The sooner you discuss your needs, the quicker they can be met.

In addition, don’t forget to take care of these essential tasks:

• Getting your gaming licence
• Opening a corporate bank and merchant account
• Setting up agreements with payment providers

What’s It Like Running an Online Casino in 2025?

The most successful and popular online casinos don’t rely on over-the-top designs or a huge number of games. In fact, many of the top casinos keep their design clean and start with around 500 games. The real secret to their success lies in a strong marketing strategy.

The online casino market is incredibly competitive. It’s tough to break into, and even harder to stay ahead. To really be distinguishable, you need to go the extra mile. Here are some important things to focus on if you want your online casino to take off:

Positioning

Put together a well-thought out marketing team and clear strategy that corresponds to your business goals, mission, and brand. You need to figure out what makes your casino different from the others, such as the unique features you’re offering. Then, plan out the steps you’ll take to move forward.

Quality Games

You don’t need thousands of games to start. Begin with a smaller selection of games, focusing on those that use HTML5 technology. This technology makes sure your games look great on mobile devices and offer a better overall experience.

White Label Gaming offers games from top providers like Evolution, Pragmatic Play, and Games Global. Make sure to pick games that are popular in the markets you want to target.

Pre-launch Advertising Campaign

Before your casino even launches, you should be promoting it already. Get your potential customers excited and build anticipation. Use every available channel, including affiliate networks, online ads, offline events, media, etc. The more buzz you create, the better, trust us.

Ongoing Promotions

The big surge of growth that online casinos saw during the pandemic, with minimal investment, is over. Today, it’s important to keep bringing in new players consistently. Make sure you have ongoing promotional campaigns to pull in fresh players all the time.

Play around with different strategies to see what your players like, and always look for new ways to keep them interested.

Player Acquisition, Support, and Retention

It’s essential to have excellent customer support, consider setting up a 24/7 call center where players can get help anytime. Make your website easy to navigate, and offer useful resources like “How-to” guides, FAQs, and even game tutorials. Help players feel confident and comfortable while playing.

Also, develop a bonus system to reward loyal players. Run promotions, auctions, and other fun activities to keep them engaged and coming back to you.

Start an Affiliate Program

Work with affiliate partners who can promote your casino on their platforms. Use affiliate management software to track and manage these partnerships. Having an affiliate program is a great way to grow your reach and bring in more players.

What Extra Features Should Your Casino Carry? (Ideally)

Modern online casinos are no longer just about casino games, they often come with multiple features, like sports betting and more. If you’re thinking of adding special features to your casino platform, here are some popular options to consider.

Crypto Casino

A lot of online casino software providers are now offering cryptocurrencies, like Bitcoin, alongside traditional money. Payment systems are an integral part of making sure your players have a polished experience.

Many online casino owners around the world are turning to crypto casinos because they offer benefits like faster payments and better player loyalty.

If you’re thinking about starting a Bitcoin casino, we recommend getting familiar with how cryptocurrencies work and researching crypto gambling. It’s also a good idea to try out a few bets on an existing crypto casino to see how the system operates.

Jackpots

Jackpots have always been a huge draw for players in any casino, and online casinos are no exception. Players love the chance to win big prizes, while operators benefit from the engagement that jackpots bring.

Running jackpots can involve offering bonuses, physical prizes, or loyalty points. You can manage jackpots through special tools or modules that integrate with your casino platform. 

Some key benefits of adding jackpots include:

• Increased player loyalty
• Bigger bets
• Attracting new players
• Keeping current players engaged
• Boosting revenue

Sports-Betting

Presently, many online casinos have introduced sports betting to their platforms. This combination has been shown to greatly increase engagement and improve overall performance. If you integrate a full sports betting system, like White Label Gaming Sportsbook, you can let players bet on multiple sports, such as football, basketball, tennis, and more. Not only that, players can also watch live sports directly on your site and enjoy exclusive bonuses that build loyalty.

How Much Does it Cost to Start and Operate an Online Casino in 2025?

Once you’ve figured out the costs for legal matters, software, and marketing, it’s time to plan your budget. For new businesses, it’s a good idea to set your budget for at least the first year. Experienced companies might set a budget for a few years ahead, but for startups, it’s better to plan for the short term and adjust as you grow.

Don’t wait until your online casino website is set up to plan your budget, do it early. For newcomers, setting up a business usually costs more upfront compared to well-established operators. This is because experienced companies already have a loyal customer base and a solid brand, especially if they’re moving from a land-based casino to an online one.

For new businesses, solid financial planning is essential. Before launching your website, take the time to carefully manage your finances (P&L statements are a great starting point). This will help you reduce risks and increase your chances of a successful launch.

While there’s no one-size-fits-all answer to how much it will cost to launch your online casino, White Label Gaming surveyed operators about how they break down their budgets.

Generally, your costs will fall into two main categories: pre-launch and post-launch expenses.

For example, some of the biggest costs before launch include software setup (25-35%), marketing (15-20%), and getting your license (10-30%). The pre-launch stage needs a lot of attention and investment.

After you’ve launched, the key to success is spending a good chunk of your budget on marketing to attract new players.

Here’s an approximate breakdown of the expenses you should keep in mind as you develop your budget to launch and run your online casino.